Etisalat - Easyflex
The Concept
Some interesting points about this commercial is the cool VFX we implemented for the commercial, as well as the fact that the Lamborghini wasn't originally green and had to be vinyl sprayed to match the brand's colour.
A commercial dear to ou heart, as we were able to meet Hakeem Kai-Kazem. His Fresca soft drink commercials are a fond childhood memory in SA.
Behind
the Scenes
One of the most captivating aspects of this commercial is the impressive visual effects (VFX) that were seamlessly integrated. The VFX added a dynamic and futuristic touch, enhancing the overall appeal and making the commercial stand out. Achieving these effects required a combination of cutting-edge technology and creative expertise, resulting in visuals that were both striking and memorable.
Another intriguing detail is related to the Lamborghini featured in the commercial. Originally, the car was not green, but to align with the brand’s color scheme, it underwent a transformation. The Lamborghini was vinyl sprayed to achieve the perfect shade of green, demonstrating the lengths we go to ensure brand consistency and visual impact.
This project holds a special place in our hearts for another reason: the opportunity to work with Hakeem Kai-Kazem. Meeting Hakeem was a highlight, as he is a figure many of us remember fondly from his iconic Fresca soft drink commercials during our childhood in South Africa. His presence added a layer of nostalgia and personal significance to the project, making it a truly memorable experience for the entire team.
